Magnet introduced digital platforms for suppliers and employment.
At the platform's economy day, the company presented two promising digital solutions for partners and platform employment.
The platform for suppliers will allow the company's partners to largely independently manage the selection and sales in the chain's stores, including the introduction of new product items and the removal of inefficient ones, planning and execution of marketing and advertising campaigns in various retail channels (storefronts, self-checkouts, the app, etc.). The online solution will provide participants with data analysis, data on sales results and help predict their dynamics.
An employment solution on the platform will make it possible to attract people to work part-time in stores and significantly simplify the process of finding employees to cover shifts.
The Platform Economy Day is a key event where government, business and experts discuss the development of digital platforms in Russia.