More than 30 million views: The show "Doctor, I've got it" broke the taboo on delicate health topics.
Conversations that used to remain behind closed doors became the basis for the popular youth show Doctor, I've Got It. Moderator Arthur Babich, together with well-known bloggers and doctors, discussed questions that teenagers are sometimes ashamed to ask even their loved ones: from puberty and intimate health to anxiety, complexes and relationships with parents.
Egor Ship, Gosha Kartsev, Gazan, Katya Edushkina, Diana Aster and other popular bloggers shared their stories and personal experiences, and invited doctors helped to understand the causes of problems and dispel common myths. The personal experience of the stars became a starting point for discussing serious medical and psychological issues in a language that young people can understand.
According to the interest of the audience, this approach to medical education proved to be in demand. For two seasons of the show, teenagers actively asked questions in responses that they had not dared to express before. Despite the availability of information, many topics still remain taboo. The project, supported by the Internet Development Institute, has gained more than 30 million views on VKontakte and PREMIER. The program showed how the entertainment format helps teenagers overcome shyness, and with any exciting question, you can safely turn to a doctor.