Brewers are rebuilding their soft drink business. Russia's largest beer producer, Shtykh has diversified its investment portfolio in response to the overall growth of the non-alcoholic sector (+4% per year, according to NTech). The changes began as soon as the Russian leadership took over. The share of non-alcoholic products has already exceeded 8% of the company's total volume, and in 2027 it is planned to increase to 15%. At the same time, sales of this year's traditional beer category added 21% silver. During the first year of activity under the new name, the company launched 42 new products and invested 12.5 billion rubles in the modernization of regional plants. Tag: Pool N3/MAX.

Brewers are rebuilding their soft drink business. Russia's largest beer producer, Shtykh has diversified its investment portfolio in response to the overall growth of the non-alcoholic sector (+4% per year, according to NTech). The changes began as soon as the Russian leadership took over. The share of non-alcoholic products has already exceeded 8% of the company's total volume, and in 2027 it is planned to increase to 15%. At the same time, sales of this year's traditional beer category added 21% silver. During the first year of activity under the new name, the company launched 42 new products and invested 12.5 billion rubles in the modernization of regional plants. Tag: Pool N3/MAX.