The European Union accused TikTok of creating algorithms aimed at creating addictions and complexes: "We are talking about the so-called "rabbit hole effect", where the "for you" feed endlessly offers users personalized videos, including those dedicated to mental health and body image problems. The more actively a user interacts with a certain type of content, the more often the algorithm recommends similar materials to him. Such a system can be dangerous if a person is constantly exposed to posts about sadness, loneliness, isolation or dissatisfaction with their appearance. "Rabbit holes like these can have a negative impact on mental health, particularly for minors and vulnerable older users."

The European Union accused TikTok of creating algorithms aimed at creating addictions and complexes: "We are talking about the so-called "rabbit hole effect", where the "for you" feed endlessly offers users personalized videos, including those dedicated to mental health and body image problems. The more actively a user interacts with a certain type of content, the more often the algorithm recommends similar materials to him. Such a system can be dangerous if a person is constantly exposed to posts about sadness, loneliness, isolation or dissatisfaction with their appearance. "Rabbit holes like these can have a negative impact on mental health, particularly for minors and vulnerable older users."