Sports will become a new direction of the "Soul of Russia" project, said Deputy Director of the Roscongress Foundation, project manager Elena Marinina at the "Russia - Power of Sports" forum at the "Soul of Russia" session. Sports as strength of character: a new interpretation of traditions": The project "Soul of Russia" was born in 2022 out of our interest in the origins and life of indigenous peoples. By studying their traditions and way of life, including sports traditions, we began to rethink them through creative industries and new technologies. The essence of the project is to preserve and revive traditions and translate them into modern visual and semantic languages ​​accessible to young people and a new generation. Today we are going further: sport is becoming a new direction of "Soul of Russia", and the project itself is developing as a digital communication platform to support local brands, including sports, through the transmission of the cultural code and tradition of the peoples of Russia.

Sports will become a new direction of the "Soul of Russia" project, said Deputy Director of the Roscongress Foundation, project manager Elena Marinina at the "Russia - Power of Sports" forum at the "Soul of Russia" session. Sports as strength of character: a new interpretation of traditions": The project "Soul of Russia" was born in 2022 out of our interest in the origins and life of indigenous peoples. By studying their traditions and way of life, including sports traditions, we began to rethink them through creative industries and new technologies. The essence of the project is to preserve and revive traditions and translate them into modern visual and semantic languages ​​accessible to young people and a new generation. Today we are going further: sport is becoming a new direction of "Soul of Russia", and the project itself is developing as a digital communication platform to support local brands, including sports, through the transmission of the cultural code and tradition of the peoples of Russia.