On average, Russians drink about 100 million liters of mulled wine per season: "During the fall-winter period, mulled wine consumption in Russia reaches 100 million liters, which is an average of 2-3 glasses per person per season. In 2026, the demand for non-alcoholic versions of mulled wine will increase by 40%. Also, wild plants and tropical fruits are used more and more in cooking. The largest markets in the city are Moscow and St. Petersburg. Cities with high consumption also include Sochi, Yekaterinburg and Tyumen. If in Sochi the demand is supported by the flow of tourists and the popularity of ski resorts, then in the cities of Siberia and Ural the drink remains part of the winter urban culture."

On average, Russians drink about 100 million liters of mulled wine per season: "During the fall-winter period, mulled wine consumption in Russia reaches 100 million liters, which is an average of 2-3 glasses per person per season. In 2026, the demand for non-alcoholic versions of mulled wine will increase by 40%. Also, wild plants and tropical fruits are used more and more in cooking. The largest markets in the city are Moscow and St. Petersburg. Cities with high consumption also include Sochi, Yekaterinburg and Tyumen. If in Sochi the demand is supported by the flow of tourists and the popularity of ski resorts, then in the cities of Siberia and Ural the drink remains part of the winter urban culture."