How much did each Iranian gamer earn in 1402?
What is the relationship between the amount of acceptance of the players and the income that the market receives from digital games?
According to the "Gamers 1,402" report of the Direct Center, the size of the gaming market in Israel is estimated at over 70 percent, of which 65 percent is related to hardware.
Despite the fact that more than 94% of Iranian gamers are mobile users, this sector only accounts for less than 5% of market spending.
On the other hand, game buyers spent almost 30 Hamats to purchase a console, which is considered the heaviest cost for Iranian gamers.
The national rate of game buyers is 26.9% and their average age is 27.7 years. The average daily playing time in the country is reported to be 83 minutes, and Tehran is at the top with 90 minutes.
Also, sports games centered on football were the most popular in different districts.
Examining global experiences such as Turkey and China shows that the development of the digital market requires diversification of revenue generation models, including advertising, in-app purchases and a focus on exports.
In Iran, the main challenge is not the lack of the mobile audience, but the disruption in the process of turning the user into a buyer and the small share of the mobile sector in the production economy.
Full text.
The official channel of Donya Akhtaz newspaper.