domestic cars; 20 thousand dollars / global price, non-global facilities Automotive market research shows that the free price of many domestic products has reached the range of 15 to 20 thousand dollars; So Riera is priced around $20,300, Peugeot 207, Dana Plus and Tara are priced around $16,600 and Shaheen Plus around $15,900. Even more economical products such as Sienna and Rana are traded in the range of 7 to 11 thousand dollars. Meanwhile, the closeness of the dollar price of these products with foreign samples does not mean the equality of the level of their technology, facilities and safety standards. Market monopoly, supply limitation and exchange rate fluctuations are the main causes of price growth, without a relative improvement in quality and technical value. On the other hand, due to a lag in household income from rising prices, the purchase of these cars became an extremely difficult decision, and the gap between the price of the car and the purchasing power of the consumer made it very difficult to access this durable product. Also read this report: 15% growth in the price of imported cars the channel.