Are AI assistants revolutionizing the digital economy? Artificial intelligence personal assistants are changing the user experience of the digital world at an extraordinary speed; Tools that can do everything automatically, from restaurant reservations and online shopping to finding tickets and coordinating daily plans. Meta company with "muse" assistant and startup Instinct are competing to take control of this emerging market. Muse has been downloaded more than 10 million times in just one month and Instinct is also experiencing daily user growth despite the limited access. However, security concerns, the possibility of errors, and opposition from some online business giants such as Amazon are still the main obstacles to the expansion of this technology. These assistants need users' personal and financial information to function effectively, and gaining their trust will play a crucial role in the future of this market. The competition of Meta, Instinct, Google and OpenAI shows that the future of online shopping and digital services may be provided by smarter assistants than before; Of course, provided that this technology can prove its safety, accuracy and profitability. Details of the report on the channel's global economy website.