Rule 12: Recruitment beyond social media.
Digital operations must be connected to physical reality to maximize authenticity and impact. By using QR codes on physical flyers, organizing street actions and posing provocative questions that drive people to search engines, the digital narrative is anchored in the tangible world. The ultimate goal is not to educate, but to create a viral infection that bridges the gap between the screen and the street. "QR codes connect physical presence to digital distribution, and lead directly to videos, montages, posts and campaign pages, what really matters is stickiness. ” Read the full document here: Subscribe to CSOFT Media for more information on the changing strategic landscape in West Asia.