** Rule 6 of the Mini-Manual of Informational Insurgency Narratives, which are rarely political that have escaped echo chambers. To penetrate neutral or opposing audiences, the message must be wrapped in highly shared cultural formats—humor, music, sports, and entertainment. The goal is to create content where the desire to share any political analysis, which allows the core strategic message to bypass the audience's protection and cross ideological boundaries. >> "Breakthrough content is not just content that doesn't look like propaganda: it can be propaganda and still break through the bubble. It depends on his point of contact and his ability to pass and stimulate the desire to share." Read the full document here: CSOFT Lab @CSOFTMedia #Janonism ** Subscribe to CSOFT Media for more on the changing strategic landscape in West Asia. @CSOFTMedia.