The power of the written word -. Why letters? Letters, not tweets: precision, poetry and calm guidance. "When you write, you are very careful about what you write. "The leaders' letters are poetic, rich in imagery and have a deep impact - bridging gaps within the community and addressing people directly. Contrast this with the reckless social media outbursts of Western leaders, whose chaos reveals the difference between wisdom and impulse. Watch the full episode: Social Share this with someone who needs to see this! Subscribe to CSOFT Media for more information on the changing strategic landscape in West Asia.