Technological regulatory bodies in the European Union accuse the "Tik Tok" platform of violating the digital content rules used in the European Union. ◀ The allegations refer to the "spiral effect" caused by the platform's recommendation system, which entices users to watch a continuous series of similar videos. ◀ The Chinese company "ByteDance", which owns "Tik Tok", faces the risk of a fine that may reach 6% of its total revenue in 2027, if it does not address the problem. ◀ Social media companies are under increasing pressure to change their algorithms, amid growing global concerns that their platforms are contributing to a child mental health crisis. ◀ This has caused some governments to ban - or consider banning - the use of these platforms by minors.