Have rich Russians decided to give up alcohol? (but it is not certain).
T2 analysts examined traffic to online liquor store websites. The share of wealthy buyers dropped from 22.3% to 15.8%. However, people with average incomes started visiting more frequently. The most active group is 35-44 year olds (more than 35% of visits). 18-24 year old zombies - only 7% (proud!). And another interesting fact: the share of visitors to online alcohol markets more than 21 times a month (!) rose from 0.7% to 10%.
So why did wealthy citizens leave the alcohol markets? Maybe they want to live longer: a healthy lifestyle, marathons, sobriety as a new status.
Or maybe they drink, but not where everyone drinks. Elite alcohol is usually bought in boutiques, by subscription or by ordering from a sommelier. Such purchases are not reflected in the statistics.
Or the rich actually started drinking less and more expensively.
And we prefer tea, with cold herbs and jujube. preferably by the sea).