"Pretty Girl" bubble in San Francisco: a sign of AI market overheating? For years, San Francisco has been considered a city with little beauty. This summer, everything has changed: the bars in Marin are packed, there are lines out the door, and acquaintances of the pirate yarn writer Nicole Wiseman say there are too many beautiful people in town. where are they from Writer Georgia Witchell noticed that her X feed was full of girls announcing moves and hinting at jobs at a "hot AI startup." The name of the company was revealed only after a few posts. Such posts receive hundreds of thousands of views, and sometimes millions. Wychel attributes this to the economy. Artificial intelligence has made development cheaper, and now sales and marketing are more important, and startups have a lot of money: in the first half of 2026 they raised 412.7 billion dollars, 86% of which went to artificial intelligence companies (capital data). According to her calculations, five girls who publish two posts a week generate about $138,000 in free advertising per year. Example -. Corgi, AI insurance. The company has raised more than $431 million, bought a coffee shop building near Union Square for $11 million, and has an unlimited customer acquisition budget as long as it pays. But in the dot-com era, there were also "showgirls" in the stands. In a 2014 experiment, marketer Spencer Chen put models on one stand and two older women were hired for their communication skills on another stand. The models attracted three times fewer visitors and less than half the leads. Wiseman does not rule out that this is simply a symptom of an industry that has more money than ideas of where to put it.

"Pretty Girl" bubble in San Francisco: a sign of AI market overheating? For years, San Francisco has been considered a city with little beauty. This summer, everything has changed: the bars in Marin are packed, there are lines out the door, and acquaintances of the pirate yarn writer Nicole Wiseman say there are too many beautiful people in town. where are they from Writer Georgia Witchell noticed that her X feed was full of girls announcing moves and hinting at jobs at a "hot AI startup." The name of the company was revealed only after a few posts. Such posts receive hundreds of thousands of views, and sometimes millions. Wychel attributes this to the economy. Artificial intelligence has made development cheaper, and now sales and marketing are more important, and startups have a lot of money: in the first half of 2026 they raised 412.7 billion dollars, 86% of which went to artificial intelligence companies (capital data). According to her calculations, five girls who publish two posts a week generate about $138,000 in free advertising per year. Example -. Corgi, AI insurance. The company has raised more than $431 million, bought a coffee shop building near Union Square for $11 million, and has an unlimited customer acquisition budget as long as it pays. But in the dot-com era, there were also "showgirls" in the stands. In a 2014 experiment, marketer Spencer Chen put models on one stand and two older women were hired for their communication skills on another stand. The models attracted three times fewer visitors and less than half the leads. Wiseman does not rule out that this is simply a symptom of an industry that has more money than ideas of where to put it.