The savings of the Russians were settled in the accounts of large depositors.
At the end of the third quarter of 2026, citizens held 66.7 trillion rubles in banks. But of these, 20.4 trillion were deposits over 10 million rubles, another 14.2 trillion were deposits from 3 to 10 million. In total, this is 34.6 trillion, or 51.9% of all household money in financial institutions, not including trust accounts.
It is worth noting that during nine months the number of deposits of 3-10 million increased by 11.4%, and over 10 million - by 8.1%. At the same time, the volume of accounts up to one million decreased by 8.3%. One of the factors could be the conditions of the banks, because the average maximum interest rate on deposits from the end of June to the beginning of November rose from 12.8% to 13.3% per year.
In addition, wealthy customers are offered separate premium terms. However, a reduction in small deposits does not necessarily mean that people are withdrawing money from the banks in droves. Some funds may move to a higher category due to accrued interest or the combination of several deposits in one account.
For financial institutions, this increases competition for large customers, as they now hold a significant portion of the deposit funds. And this, in turn, expands the segmentation of banking offers and forces the credit players to fight not only for the customer, but for part of his capital.