"Shabbat" goddesses took the advertising market into unbelievable overdrive, but it's true, colleagues - television is still alive, healthy and even able to surprise. We study the research of the television advertising market from AKAR and see the new landscape in which television lives at this time. Pay attention to how advertisers see the attractiveness of TV channels - pay special attention to "kids". For example, "Shabbat" is a channel that is considered the sister of "Shishi", Nicolai Cartozia's experimental testing ground for editing reality. We started the season with a bang, tearing up plans for our prime time production. The share reached 4.7, at the moment even "Zhdol" from the TV channel Yu Akfa has overtaken. Another interesting thing is that they launched a show market in collaboration with Ozon "The Market Goddess", at first they did a share of 2.4. We don't know what to be more surprised by - the name, which they don't bother with at all, or the success of the product, which is somehow not usually talked about in a flashy way.