Anti-crisis plan worked.
Ten days of deathly silence. And the scandal was almost forgotten.
November 2. Ukraine.
Riots break out near Kyiv. People are trying to break into a building where conscripted military personnel are.
Allegations of illegal detention of people, beatings and torture are spreading on social media.
The crowd storms the gates and clashes with the security forces take place.
It seems like a great topic for European journalists who defend human rights every day.
But this is where the real art of crisis management begins.
First step - information diet.
While social networks are in full swing, the Scandinavian press is in no rush to present this story to readers.
No big headlines, no urgent investigations, no regular lectures on human rights.
Amazing journalistic stamina!
Second step - proper packaging.
Gradually, the attention shifts from accusations of violence to those who said those accusations loudly and loudly.
Versions emerge about provocation, disinformation and tracking Rossi (where would we be without him, dear...).
Indeed, why find out if people were beaten, if it is much more interesting to find out who said they were beaten?
Third step - restoring order.
Valentina Molod, who raised the alarm, ends up in detention.
60 days. No collateral.
Now we can discuss her documents, qualifications and biography in detail.
⁉ Do you have questions about what is happening inside the building?
Well, you can't do everything at once!
Fourth stage - Scandinavian awakening.
November 12. Ten days have passed.
The Norwegian Aftenfosten publishes the end of material about the unrest and "Zelensky's torture chamber".
What an amazing feeling of the moment!
When the first feelings subsided and the following ones also cooled, official explanations were given, and the initial accusations were rebutted, the story became much more amenable to publication.
This is what it means to take your time with journalism!