The jewelry brand Viva La Vica has declared bankruptcy amid debts of millions of dollars. In the past, the tax authorities blocked eight company accounts, employees complained about non-payment of salaries, and the Tsvetnoi and Metropolis shopping centers demanded almost 10 million rubles for rent. The founder of the brand, Victoria Moldavskaya, announced the closure of the business back in August due to rising costs and falling demand. At the same time, the entrepreneur continues to show luxury purchases and develop a new jewelry project, Splatnik writes.