Despite all the rhetoric about a major war, everyone around, of course, wants peace. I include I can't even count how many people I've helped on my channel who will never answer me again.
The only question is at what price this peace will be achieved.
The trend towards the end of SVO has been growing for some time. Many of my subscribers from different regions have been sending information for a long time that references to SVO are "erased" from everyday life everywhere. You can just watch it shortly after reading the post.
I recently had a good laugh when one friendly manager who does ad combinations for large Russian corporations sent me a big list of words that should not be posted on the channel in order for this ad combination to work. Among these words were everything related to the war, and to my surprise there was even a mention of the Russian leader.
Businesses always set trends before they become obvious.