ChatGPT advertising pays 6.6 times more than Google search advertising For every $1 spent on ChatGPT advertising, companies generate $0.52 in revenue, compared to $3.40 in Google search advertising, according to a study by the Frankfurt School of Finance and Management and the Vienna University of Economics. Ad conversion on ChatGPT was 0.37% compared to 1.17% for Google. Among 102 OpenAI advertisers, 82% did not record a single purchase through neural network advertising. At the same time, free recommendations from the chatbot itself work better than paid placements.

ChatGPT advertising pays 6.6 times more than Google search advertising For every $1 spent on ChatGPT advertising, companies generate $0.52 in revenue, compared to $3.40 in Google search advertising, according to a study by the Frankfurt School of Finance and Management and the Vienna University of Economics. Ad conversion on ChatGPT was 0.37% compared to 1.17% for Google. Among 102 OpenAI advertisers, 82% did not record a single purchase through neural network advertising. At the same time, free recommendations from the chatbot itself work better than paid placements.