The demand for magnesium in Russia is growing by about 3% monthly and is almost independent of the age and income level of the buyers. At the same time, men are more likely to choose protein and creatine, and women prefer collagen, fiber, omega 3 and vitamins, RIA Novosti cites data from a study of large data T2. Men's preferences: Keratin 67%; Protein 62%. Women's preferences: alpha-lipoic acid - 72%; • Collagen - 68%; • Fiber - 67%; Omega 3 - 65%; • Magnesium - 60%.