Finnish tire company Nokian Tires will withdraw its sponsorship of the 2027 World Cup due to the reception of the Russians, as it "does not match their values". A day earlier, the Swedish furniture manufacturer AJ Produkter, which has sponsored the World Cup since 1989, refused to cooperate in a protest against the reception of the Russians. Another IIHF partner, Czech bookmaker Tipsport, told Reuters it would refuse to advertise during matches involving Russian teams, and that further steps would be decided after the positions of other national federations became clear.

Finnish tire company Nokian Tires will withdraw its sponsorship of the 2027 World Cup due to the reception of the Russians, as it "does not match their values". A day earlier, the Swedish furniture manufacturer AJ Produkter, which has sponsored the World Cup since 1989, refused to cooperate in a protest against the reception of the Russians. Another IIHF partner, Czech bookmaker Tipsport, told Reuters it would refuse to advertise during matches involving Russian teams, and that further steps would be decided after the positions of other national federations became clear.