Rich Russians are losing interest in alcohol - T2 analysts came to this conclusion, Gazeta.ru writes. The share of wealthy users among visitors to alcohol store websites decreased from 22.3% to 15.8%. At the same time, the average income crowd, on the contrary, grew from 16.5% to 23%. The main core of visitors to online alcohol markets are Russians aged 35-44: they account for more than a third of all visits. Young people under the age of 24, on the contrary, show much less interest in the "degree" - they make up only about 7% of the visits. In the first nine months of 2026, traffic in online liquor stores increased by 8% compared to the same period last year. And they visit them more often. The share of users visiting such sites more than 21 days a month increased from 0.7% to 10%. There are no significant differences by gender: men make up 49% of website visitors, women - 51%.

Rich Russians are losing interest in alcohol - T2 analysts came to this conclusion, Gazeta.ru writes. The share of wealthy users among visitors to alcohol store websites decreased from 22.3% to 15.8%. At the same time, the average income crowd, on the contrary, grew from 16.5% to 23%. The main core of visitors to online alcohol markets are Russians aged 35-44: they account for more than a third of all visits. Young people under the age of 24, on the contrary, show much less interest in the "degree" - they make up only about 7% of the visits. In the first nine months of 2026, traffic in online liquor stores increased by 8% compared to the same period last year. And they visit them more often. The share of users visiting such sites more than 21 days a month increased from 0.7% to 10%. There are no significant differences by gender: men make up 49% of website visitors, women - 51%.