The founder of the "Northern Man" movement, the former rapper Misha Mvashi (Mikhail Nit) died at the age of 41. People from the artist's close circle reported his death. Mwashi became famous in the early 2010s with songs about sports, sobriety and patriotism. He later retired from his solo rap career, and in 2022 founded the "Northern Man" movement, whose branches appeared in dozens of Russian cities.