The creator of LIMÉ started by selling Turkish jeans in a spontaneous market in Samara, and today he owns the fastest growing fashion chain in Russia with a turnover of tens of billions of rubles.
However, the image of a successful businessman contrasts with his secrecy - Dmitry Khokhlov's photo cannot be found on the Internet, he does not give interviews, and his estate is hidden from prying eyes by a high fence in an elite village near Meldze and Svetlakov.
"Base" fills this gap. In the new video we tell how the "faceless cardinal" of the mass market built his empire.