Brands received 16 billion ad impressions through T2 AdTech in one year. The average budget of an advertising campaign increased one and a half times - to 442 thousand rubles, and the platform's income increased by 34%. Investments in advertising from restaurants and food delivery services grew the most actively - their investments jumped by 114%. Almost 58% of advertising budgets went to mobile apps.
"During this time, the platform has gone from a new tool that advertisers are testing to a full solution for which budgets are set," said Anton Marzlyakov, director of big data monetization at T2 and T2 AdTech.