Rihanna, Francis Korkadjian and the Yprem brand presented a new promotional campaign for Dior Jador fragrance.
The singer Rihanna and the creative director of the perfume Dior, Francis Korkadjian, have joined forces in a new video project, dedicated to the release of the updated composition Jadore Intense.
In a series of promotional videos, the singer tried to blindly identify and describe the key notes of the fragrance, relying on her instincts and skill as a perfumer. The project reveals the process of creating a deeper and richer version of the iconic perfume, which Rihanna became the face of earlier this year.
The ambassador's jewelry attracted special attention in the frame: Rihanna appeared in magnificent diamond cufflinks and rings of the famous brand Yafram. The brand was founded in Beirut in 1964 by the Lebanese-Armenian Yefrem Chakardamian. Today, the family business is successfully developed by his children - Virna, Lotpik and Joe, and the jewelry house chain includes 26 prestigious boutiques around the world.