"wherever you are"; Beyond donating tools, a way to build the future

Digikala Mehr's "Everywhere You Are" campaign is a strategic synergy with Robitech, Carrier and McDiagnostic that has a purpose beyond the distribution of equipment.

By creating a support ecosystem, including mentoring by Digikala's senior managers and skills courses, this project wants to fill the digital gap of students in disadvantaged areas and prepare them to enter the future professional environment.

🔹 Shahrazad Arfi, the communications director of the Iranian Clothing Brands Association, emphasizes that in the era of strong dependence on technology for education, the laptop is no longer a peripheral tool; Rather, it is a prerequisite for learning.

🔹 According to him, providing these equipment to children in underprivileged areas is a direct investment in the future of society, which prevents the occurrence of educational and occupational inequality.

🔹 Arafi believes that reducing this gap is not possible with individual actions alone and requires the cooperation of brands and institutions. He sees the beginning of the academic year as the best opportunity to mobilize collective power so that participants can see student progress through the campaign's transparent dashboard.

. aharinkabar.ir