Roskom entered Kirikou territory. The story of Rozkondgor's initiative to limit children's access to social networks, and its almost immediate distribution, is interesting mainly not because of the content of the proposal itself, but because of the contradiction within the public administration system. The regulator's desire to expand control over the Internet clashed with the interests of one of the most influential players in this market - Sergey Kiriko, whose political and family influence is VK. On October 27, Vedomosti reported that a representative of Roscomnadzor proposed mandatory identification of minors on social networks and limiting their time online. However, hours later, the agency distanced itself from these reports. First, it refuted the intention to completely ban children from using the Internet, although the initial publication deals with several other means. This speed of response deserves special attention. In Russia, internet regulation has ceased to be just a matter of information security. It is also a matter of distribution of political power, crowd control and business interests. And here it is necessary to take into account the location of VK, the operational management of which is carried out by Kiriko's son - Vladimir. Politically, VK is hard to see as an independent commercial asset that exists outside of the government's system of influence. In this configuration, massively restricting youth access to social media has a far greater impact than current attendance rates. For VK, a young audience is a future user base, a source of advertising revenue and an important resource for competing Russians' digital habits. A user who uses a certain platform as a teenager is likely to continue using it in adulthood.