Zoomers are tired of perfect photos and bring fashion back to point and shoot cameras instead of endless takes, filters and retouching - blurry frames, flash in the face and real emotions. Young people are again taking old cameras to trips, parties, weddings and birthdays. The main thing now is not the perfect picture, but the captured moment. The trend is confirmed by sales. In the first half of 2026, Russians bought 219,000 digital cameras - 10.8% more than a year earlier. And young people again print photographs, collect albums and hang pictures in their rooms. They say that this way the moments are much more appreciated and you want to return to them more often. Which pictures do you like the most? - I like to take pictures on my phone, it's convenient. - I am a fan of printed pictures.

Zoomers are tired of perfect photos and bring fashion back to point and shoot cameras instead of endless takes, filters and retouching - blurry frames, flash in the face and real emotions. Young people are again taking old cameras to trips, parties, weddings and birthdays. The main thing now is not the perfect picture, but the captured moment. The trend is confirmed by sales. In the first half of 2026, Russians bought 219,000 digital cameras - 10.8% more than a year earlier. And young people again print photographs, collect albums and hang pictures in their rooms. They say that this way the moments are much more appreciated and you want to return to them more often. Which pictures do you like the most? - I like to take pictures on my phone, it's convenient. - I am a fan of printed pictures.