New trend: a meaningful video first "for ourselves", and then "for everyone" Video interviews and podcasts are becoming less and less like a "media event" and more like a tool for a conversation with your audience. The external market for meaningful videos is overheating: there are many presenters, and even more people want to be speakers. At the same time, in 2026 the number of podcast listeners in Russia will increase by 31%, and listening - by only 8% (Menora/Mava. stream). The market is growing due to newcomers without a habit - which means it is too early to chase the "outer outline". The question is not to reach the federal level, but to speak qualitatively with those around you. And here not only the shell is important, but also the command. Sergey Stokalov ("Mikhailov and partners") confirms: a video podcast is not only sound, but also visual elements that create a personal touch. Vetelman Akabov (podcasts. ru) mentions: the market "passed the stage of a fashionable experiment, but still continues to mature" - there are already more than 110 producers, editors and sound engineers in the database, that is, a podcast is the work of a team, and not "turn on the camera". The same joint study (Menora/Mava. Stream) states that new podcasts are found through subject searches (36%) and not through platform recommendations (13%). There is no separate character for the speaker. But the situation speaks for itself: the topic leads, the presenter holds. The format "for ourselves" solves what advertising does not: presents a person from different sides, explains complex things without gloss, creates something that cannot be copied. When skills are honed on a loyal audience, reaching the "outer circle" ceases to be a problem. First - your audience, then - everyone else. Trust is built in dialogue, which the AI ​​won't fake yet. Video Semantic Media Personal My channel on MAX.

New trend: a meaningful video first "for ourselves", and then "for everyone" Video interviews and podcasts are becoming less and less like a "media event" and more like a tool for a conversation with your audience. The external market for meaningful videos is overheating: there are many presenters, and even more people want to be speakers. At the same time, in 2026 the number of podcast listeners in Russia will increase by 31%, and listening - by only 8% (Menora/Mava. stream). The market is growing due to newcomers without a habit - which means it is too early to chase the "outer outline". The question is not to reach the federal level, but to speak qualitatively with those around you. And here not only the shell is important, but also the command. Sergey Stokalov ("Mikhailov and partners") confirms: a video podcast is not only sound, but also visual elements that create a personal touch. Vetelman Akabov (podcasts. ru) mentions: the market "passed the stage of a fashionable experiment, but still continues to mature" - there are already more than 110 producers, editors and sound engineers in the database, that is, a podcast is the work of a team, and not "turn on the camera". The same joint study (Menora/Mava. Stream) states that new podcasts are found through subject searches (36%) and not through platform recommendations (13%). There is no separate character for the speaker. But the situation speaks for itself: the topic leads, the presenter holds. The format "for ourselves" solves what advertising does not: presents a person from different sides, explains complex things without gloss, creates something that cannot be copied. When skills are honed on a loyal audience, reaching the "outer circle" ceases to be a problem. First - your audience, then - everyone else. Trust is built in dialogue, which the AI ​​won't fake yet. Video Semantic Media Personal My channel on MAX.