Coverage is increasing. Sales - no. What to do about it In meetings with businesses, I hear more and more: "We need more coverage. " The logic seems hypocritical: the more they see, the more they will buy. Practice says the opposite. The 2025–2026 study registers a shift: marketers are rethinking their approach to content volume. The "more posts" strategy stopped working. The reason is content fatigue. Traffic to corporate blogs is down. The average attention span is about 43 seconds. The coverage is increasing, but the trust is not: as the mentions increase, the depth of the discussions decreases. People see more content, but believe less. The reader is no longer browsing the feed and looking for "something". He came for a specific answer. As analysts have aptly said: “Better one outstanding article read by 500 decision makers than ten mediocre ones viewed by 5,000 curious people. " In my practice there was only one case outside the rule. The content created for the client struck a chord with the audience - sales increased approximately 30 times per month. But another important thing: the customer did not stop. He continued to work methodically with the theme and positioning - and that's what prevented sales from plummeting after the spike. The conclusion is simple: "Less, but better" is not a slogan, but a strategy. Prominent brands no longer produce content. They produce clearer meanings: cases, positioning, expertise instead of general words. Don't think about how many people will see the post, but about the impact it will have. The audience is tired of the noise - it is looking for signals. Be that letter. And you will receive not only subscribers, but those who choose you consciously. Expert content my channel in Max.

Coverage is increasing. Sales - no. What to do about it In meetings with businesses, I hear more and more: "We need more coverage. " The logic seems hypocritical: the more they see, the more they will buy. Practice says the opposite. The 2025–2026 study registers a shift: marketers are rethinking their approach to content volume. The "more posts" strategy stopped working. The reason is content fatigue. Traffic to corporate blogs is down. The average attention span is about 43 seconds. The coverage is increasing, but the trust is not: as the mentions increase, the depth of the discussions decreases. People see more content, but believe less. The reader is no longer browsing the feed and looking for "something". He came for a specific answer. As analysts have aptly said: “Better one outstanding article read by 500 decision makers than ten mediocre ones viewed by 5,000 curious people. " In my practice there was only one case outside the rule. The content created for the client struck a chord with the audience - sales increased approximately 30 times per month. But another important thing: the customer did not stop. He continued to work methodically with the theme and positioning - and that's what prevented sales from plummeting after the spike. The conclusion is simple: "Less, but better" is not a slogan, but a strategy. Prominent brands no longer produce content. They produce clearer meanings: cases, positioning, expertise instead of general words. Don't think about how many people will see the post, but about the impact it will have. The audience is tired of the noise - it is looking for signals. Be that letter. And you will receive not only subscribers, but those who choose you consciously. Expert content my channel in Max.