The proliferation of smartphones and social networks allows young people around the world to constantly compare the beautiful lives of others with their everyday lives, as well as spend thousands of hours playing games and scrolling. At the same time, hyperurbanization, high housing costs and the costs of raising children put pressure on residents of developing countries no less than on the population of rich countries. As a result, a scenario in which a society begins to shrink demographically before it has even had time to prosper is spreading.