Parents are returning to choosing toys for fun over educational value as the market takes off.
Britons bought an extra 38 million toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.
Parents are returning to choosing toys for fun over educational value as the market takes off.
Britons bought an extra 38 million toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.
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