What is the most popular Iranian bank on Instagram?
If banks were people on Instagram, each of them would open the conversation in a different way; One with memories and contests, another with a presentation of product capabilities, and the third with a guide to banking services.
A review of the payment methods from 33 banking and neobanking pages shows that Shahr Bank is the most popular page on this list with about 1.4 million followers. Blue Bank with 891 thousand and Pasargad Bank with 204 thousand followers are in the next ranks.
But the number of followers is not the whole story; Of the first three pages, Blue has the highest average number of likes, and Shahr Bank's audience leaves comments on posts more than others. Pasargad, with an archive eight times that of Bello, mainly fulfills the role of a guide to banking services.
These differences show that Instagram is not just an advertising showcase for banks; Each page creates a picture of the type of relationship the bank wants to have with its customers.
In the payment methods report, we checked the page ranking, audience response and content style of banks and neobanks.
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