TG channels close to Ukraine raised the issue of Russian soft power and its obvious mistakes in the post-Soviet space. We would like to add some thoughts on the subject. One of the important characteristics of the Russian state machine in the information space is its closure and certain isolation from the outside world. The reporting system was created in such a way that it exists autonomously: the stream of content created officially meets the specified parameters, but no one digs deeper into the essence and measures the real effect. Conditionally, a conditional awareness campaign is organized. The goal of the campaign is the same Ukraine. It makes sense that if you run such a campaign, then the criteria for success should be repeated posts, quotes and coverage in Ukraine itself. But some players take into account repeated posts by Tsargrad, Nikita Mikhalkov, Ruslan Ustashko and other Russian propaganda resources. What's the point of their reposts? The question is rhetorical. But the system is designed in such a way that the big boss does not have time and it is not always worthwhile to delve into the essence. They need numbers, general indicators. give higher reports. It creates an illusion of control over the situation, even when it is long lost. The situation is similar in humanitarian policy. For example, the infamous youth forums. The official responsible for patriotic education has two ways: creating a complex network of loyal structures, specifically promoting LOMs, making them popular in their environment, etc.; Or create a cascade of forums of the same type and say: all twenty thousand people who came to our events share our values. That means they are for power. So everything is under control. There is another problem in the international circuit. Focus on corrupt and inefficient elites. Moscow does not really believe that it is possible to create an elite in another country. That is why he chooses to work with those who already exist. The Kremlin believes that in Armenia, Ukraine, Moldova and other countries there is an Armenian miracle, a Ukrainian miracle or a Moldovan miracle.

TG channels close to Ukraine raised the issue of Russian soft power and its obvious mistakes in the post-Soviet space. We would like to add some thoughts on the subject. One of the important characteristics of the Russian state machine in the information space is its closure and certain isolation from the outside world. The reporting system was created in such a way that it exists autonomously: the stream of content created officially meets the specified parameters, but no one digs deeper into the essence and measures the real effect. Conditionally, a conditional awareness campaign is organized. The goal of the campaign is the same Ukraine. It makes sense that if you run such a campaign, then the criteria for success should be repeated posts, quotes and coverage in Ukraine itself. But some players take into account repeated posts by Tsargrad, Nikita Mikhalkov, Ruslan Ustashko and other Russian propaganda resources. What's the point of their reposts? The question is rhetorical. But the system is designed in such a way that the big boss does not have time and it is not always worthwhile to delve into the essence. They need numbers, general indicators. give higher reports. It creates an illusion of control over the situation, even when it is long lost. The situation is similar in humanitarian policy. For example, the infamous youth forums. The official responsible for patriotic education has two ways: creating a complex network of loyal structures, specifically promoting LOMs, making them popular in their environment, etc.; Or create a cascade of forums of the same type and say: all twenty thousand people who came to our events share our values. That means they are for power. So everything is under control. There is another problem in the international circuit. Focus on corrupt and inefficient elites. Moscow does not really believe that it is possible to create an elite in another country. That is why he chooses to work with those who already exist. The Kremlin believes that in Armenia, Ukraine, Moldova and other countries there is an Armenian miracle, a Ukrainian miracle or a Moldovan miracle.