Entrepreneurs in Moscow will be able to open retail stores on Tverskoi Boulevard for free as part of the city project "Winter in Moscow". Businesses are offered to become residents of the Moscow Winter Club, place products in trade pavilions and pop-up stores, organize their own brand zones, lectures and master classes. Participation in the project allows companies to attract new customers and increase brand awareness. Last winter, the cosmetics brands "Craygina Cosmetics" and "Vochni" operated on the site. Visitors could participate in free make-up classes, learn about products, receive gifts and communicate with company representatives. According to the participants, this format helps not only to increase sales, but also to establish direct contact with customers. At the same time, the absence of rent allows entrepreneurs to allocate additional funds for business development and special promotions for guests. You can join the project by submitting an application through a special city portal or by e-mail business seasons.

Entrepreneurs in Moscow will be able to open retail stores on Tverskoi Boulevard for free as part of the city project "Winter in Moscow". Businesses are offered to become residents of the Moscow Winter Club, place products in trade pavilions and pop-up stores, organize their own brand zones, lectures and master classes. Participation in the project allows companies to attract new customers and increase brand awareness. Last winter, the cosmetics brands "Craygina Cosmetics" and "Vochni" operated on the site. Visitors could participate in free make-up classes, learn about products, receive gifts and communicate with company representatives. According to the participants, this format helps not only to increase sales, but also to establish direct contact with customers. At the same time, the absence of rent allows entrepreneurs to allocate additional funds for business development and special promotions for guests. You can join the project by submitting an application through a special city portal or by e-mail business seasons.