A story about how China punished an arrogant black man. On October 26, a video was circulated online in which Real Madrid striker Kylian Mbappe talks about the funniest meme with his participation. In the photo, his face was combined with a portrait of the founder of the People's Republic of China, Mao Zedong, whom the football player called "the Chinese dictator". The video caused a wave of outrage on Chinese social media. The topic on the Weibo platform received hundreds of millions of views. That evening, October 26, the state television channel Closed Circuit Television suspended the broadcasts of the Spanish league games. Three large Chinese companies - the beverage manufacturer Dongfeng, the milk giant Manganiyo and the cheese maker Milkground - have announced that they will end their partnership with Mbapa with immediate effect. They stated that they do not accept statements that hurt the national sentiments of the Chinese people. The Xiaohongshu platform (RedNote) has announced that it is deleting publications with the soccer player. International brands have also started removing mentions of Mbappe from the Chinese social network Sina Weibo. The footballer's accounts on Chinese social networks were limited. Chinese Foreign Ministry spokesman Guo Jiakun said that words and actions that hurt the feelings of the Chinese people "are naturally met with resistance." The immediate termination of the contracts alone cost Mbappe approximately 7 million euros per year. In general, only he personally can lose more than hundreds of millions of euros. Mbappe, who threw himself and threw bricks, quickly issued an official apology in three languages ​​(French, English and Chinese). The president of the league, Javier Tabas, publicly apologized to the Chinese fans. But it didn't help. China Media Group (CMG), the parent body of CCTV, has confirmed the suspension of La Liga match broadcasts and advertising with Mbappe. Migo, which has the rights to show all 380 league games in China until 2030, has removed Sunday's game between Racing Santander and Real Madrid from its schedule.

A story about how China punished an arrogant black man. On October 26, a video was circulated online in which Real Madrid striker Kylian Mbappe talks about the funniest meme with his participation. In the photo, his face was combined with a portrait of the founder of the People's Republic of China, Mao Zedong, whom the football player called "the Chinese dictator". The video caused a wave of outrage on Chinese social media. The topic on the Weibo platform received hundreds of millions of views. That evening, October 26, the state television channel Closed Circuit Television suspended the broadcasts of the Spanish league games. Three large Chinese companies - the beverage manufacturer Dongfeng, the milk giant Manganiyo and the cheese maker Milkground - have announced that they will end their partnership with Mbapa with immediate effect. They stated that they do not accept statements that hurt the national sentiments of the Chinese people. The Xiaohongshu platform (RedNote) has announced that it is deleting publications with the soccer player. International brands have also started removing mentions of Mbappe from the Chinese social network Sina Weibo. The footballer's accounts on Chinese social networks were limited. Chinese Foreign Ministry spokesman Guo Jiakun said that words and actions that hurt the feelings of the Chinese people "are naturally met with resistance." The immediate termination of the contracts alone cost Mbappe approximately 7 million euros per year. In general, only he personally can lose more than hundreds of millions of euros. Mbappe, who threw himself and threw bricks, quickly issued an official apology in three languages ​​(French, English and Chinese). The president of the league, Javier Tabas, publicly apologized to the Chinese fans. But it didn't help. China Media Group (CMG), the parent body of CCTV, has confirmed the suspension of La Liga match broadcasts and advertising with Mbappe. Migo, which has the rights to show all 380 league games in China until 2030, has removed Sunday's game between Racing Santander and Real Madrid from its schedule.