In China, the most expensive advertising space suddenly began to be used for the popularization of science: giant portraits of scientists appeared on the screens of shopping centers instead of brands and business stars. Major cities across the country now broadcast images of prominent researchers, including space program creator Qian Xuesen, agronomist Yuan Longping and Nobel laureate Tu You. In several cases, businesses voluntarily donated commercial billboards for these portraits. This trend clearly shows a change in public priorities. People's attention, which usually makes money by advertising, is now directed to those who develop technology, medicine and astronautics. Instead of products, these displays promote an important idea: scientific achievements deserve the same high cultural status as the entertainment industry. Ramsay in Max | |.

In China, the most expensive advertising space suddenly began to be used for the popularization of science: giant portraits of scientists appeared on the screens of shopping centers instead of brands and business stars. Major cities across the country now broadcast images of prominent researchers, including space program creator Qian Xuesen, agronomist Yuan Longping and Nobel laureate Tu You. In several cases, businesses voluntarily donated commercial billboards for these portraits. This trend clearly shows a change in public priorities. People's attention, which usually makes money by advertising, is now directed to those who develop technology, medicine and astronautics. Instead of products, these displays promote an important idea: scientific achievements deserve the same high cultural status as the entertainment industry. Ramsay in Max | |.