Saudi Arabia has signed a contract with the French-Israeli company Ipsos to collect sensitive information about what Saudis watch on TV, the Internet and social networks. Ipsos, which operates as Ipsos SA in France and IPSOS MARKET RESEARCH in Israel, specializes in market research, public opinion polls and consumer behavior analysis. As part of the contract, Ipsos monitor TV channels and programs watched, consumption of social media content, devices used, viewing locations (homes, workplaces, etc.), analyze viewer behavior and psychology through browsing patterns and their interests.

Saudi Arabia has signed a contract with the French-Israeli company Ipsos to collect sensitive information about what Saudis watch on TV, the Internet and social networks. Ipsos, which operates as Ipsos SA in France and IPSOS MARKET RESEARCH in Israel, specializes in market research, public opinion polls and consumer behavior analysis. As part of the contract, Ipsos monitor TV channels and programs watched, consumption of social media content, devices used, viewing locations (homes, workplaces, etc.), analyze viewer behavior and psychology through browsing patterns and their interests.