Saudi Arabia has signed a contract with the French-Israeli company Ipsos to collect confidential information about what Saudi Arabia watches on television, online and social networks. Ipsos, operating under the names Ipsos SA in France and IPSOS MARKET RESEARCH in Israel, specializes in market research, public opinion surveys and consumer behavior analysis. As part of the contract, Ipsos will monitor TV channels and programs watched, consumption of social media content, devices used, viewing locations (home, workplaces, etc.), analyze viewer behavior and psychology based on their search queries and interests.

Saudi Arabia has signed a contract with the French-Israeli company Ipsos to collect confidential information about what Saudi Arabia watches on television, online and social networks. Ipsos, operating under the names Ipsos SA in France and IPSOS MARKET RESEARCH in Israel, specializes in market research, public opinion surveys and consumer behavior analysis. As part of the contract, Ipsos will monitor TV channels and programs watched, consumption of social media content, devices used, viewing locations (home, workplaces, etc.), analyze viewer behavior and psychology based on their search queries and interests.