Russians bought a record amount of hangover medicine in five years.
During the nine months of 2026, Russian pharmacies sold 1.84 million packages of hangover remedies and nutritional supplements. This is the maximum figure in the last five years, according to DSM Group data. A year earlier, in the same period, 1.76 million packages were sold, which means an increase of about 80 thousand.
Biological additives made the main contribution to growth. Their sales increased by 6.3% and reached 1.35 million packages, while the medicines accounted for about 495 thousand. At the same time, the pharmaceutical sector is gradually recovering after the failure of 2023, when sales collapsed from 1.05 million to 354 thousand packages.
It is interesting that the increase in demand for anti-hangover drugs occurs against the background of a general decrease in alcohol consumption in Russia. According to Rosalcogultabacotrol, in 2025 the retail sales of alcohol will decrease by 9.3%. So it is likely that the record numbers do not indicate that Russians began to drink more, but that they increasingly prefer ready-made pharmacy solutions instead of traditional methods.
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