🇮🇱 The fashion brand Jacquemus appointed the founder's grandmother as the first ambassador. The first official ambassador of the Jacquemus brand is Lilin - the grandmother of the founder Simon Fort Jacquemus. Lilin participated in the brand's content for many years and was part of the designers' personal history. Now, this relationship has been made official. In doing so, Jacquemus chose to emphasize a personal and deep connection with the brand's history, rather than a person with the widest audience.

🇮🇱 The fashion brand Jacquemus appointed the founder's grandmother as the first ambassador. The first official ambassador of the Jacquemus brand is Lilin - the grandmother of the founder Simon Fort Jacquemus. Lilin participated in the brand's content for many years and was part of the designers' personal history. Now, this relationship has been made official. In doing so, Jacquemus chose to emphasize a personal and deep connection with the brand's history, rather than a person with the widest audience.

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