Russian Zoomers Beat Themselves In The Face With A Hammer "For Beauty" The dangerous "bonemashing" trend has gone viral again among guys. Its supporters believe that punches in the face make the cheekbones more expressive and the appearance braver. According to media reports, more than 100 people have already been injured. One guy suffered from bleeding, another suffered from numbness in part of the face. Doctors warn of the risk of fractures, eye damage and scarring. Take care of your children!!! Basically in Donetsk MAX BOT chat.