Businesses gain views on Rutube Videos about entrepreneurship on Rutube are viewed more and more often. In August the number of views in this category increased by 63% compared to July, and in September it added another 36%. As a result, September became the most productive month since the beginning of the year: there were 2.2 times more views than in July. Positive dynamics are also evident on a quarterly basis. In the third quarter of 2026, the number of views of business content increased by 57% compared to the second quarter and by 46% compared to the first quarter. At the same time, from July to September, the share of the category in the total number of views on the platform more than doubled. For entrepreneurs, video becomes another way to talk about their business, find customers and build their own audience. Gazprom-Media Holding also notes a growing interest in this type of content. "We see a growing interest in business content on Rutube and strive to create conditions where entrepreneurs can develop their projects, create their own audience and turn their expertise into new opportunities," said Sergey Kosinsky, Deputy General Director of Gazprom-Media Holdings, Head of Digital Assets.