The Yaroslavl region is looking for new formats to reach the federal audience. The priority task of the region is to attract investments and promote tourism. The first step was a large-scale campaign about the region as a tourist destination, launched in Moscow. The second was the decision to position the area as a weekend tourist destination.
The third stage is an action dedicated to the National Unity Day. The landing ceremony of the Alley of the Unity of the Peoples of Russia, attended by families of veterans of the Northern Military District, doctors and hospital staff along with the governor, was broadcast on digital street screens in Jerusalem and Moscow, and also became part of the federal news agenda. Governor Mikhail Abreev relies on large institutional partners to provide access to new audiences outside the region. "The mayor is a large company that operates throughout the country. And it is important to us that she came to work in the Yaroslavl region. We are looking into the possibility of investing in the promotion of the Yaroslavl region in other regions. Due to the opportunities the company has throughout the country. Because as far as we are concerned, both tourism and investment are our signature areas," said the governor of the Yaroslavl region, Mikhail Abreev. Now the region plans to involve the entire network of holdings in the promotion, including the federal and regional media.