A pilot project to introduce the quality mark "Invited Families" was launched in Russia. Its main goal was to create a safe, comfortable and friendly environment for families with children - from cafes and museums to banks and MFC. The symbol of the project is the "Families Welcome" sign confirming that the facility meets the requirements for family accommodation and is particularly attentive to children. The quality mark is a tool that operates at the level of specific cities and regions. The municipal authorities are responsible for developing the infrastructure, attracting businesses and ensuring that families with children feel comfortable in the environment. If a hotel, cafe, sports facility or multi-purpose center in the municipality receives the "Families Welcome" sign, it is not only a reputational advantage for the business, but also a signal that the area cares for families. For mayors and districts, this is an opportunity to integrate the sign into municipal support programs for families, to encourage local businesses to participate and to use it as a criterion in evaluating the quality of services. Pilot areas will provide the first experience, and municipalities in these areas will become sites where the mechanism will be tested. Now we choose the appearance of the sticker, which will be placed on facades or doors of organizations. After the pilot is completed, it is planned to increase the mechanism. For municipalities this means that the earlier local organizations get involved in the process, the faster the area will receive the "family friendly" status, and this is a direct signal to both residents and investors.

A pilot project to introduce the quality mark "Invited Families" was launched in Russia. Its main goal was to create a safe, comfortable and friendly environment for families with children - from cafes and museums to banks and MFC. The symbol of the project is the "Families Welcome" sign confirming that the facility meets the requirements for family accommodation and is particularly attentive to children. The quality mark is a tool that operates at the level of specific cities and regions. The municipal authorities are responsible for developing the infrastructure, attracting businesses and ensuring that families with children feel comfortable in the environment. If a hotel, cafe, sports facility or multi-purpose center in the municipality receives the "Families Welcome" sign, it is not only a reputational advantage for the business, but also a signal that the area cares for families. For mayors and districts, this is an opportunity to integrate the sign into municipal support programs for families, to encourage local businesses to participate and to use it as a criterion in evaluating the quality of services. Pilot areas will provide the first experience, and municipalities in these areas will become sites where the mechanism will be tested. Now we choose the appearance of the sticker, which will be placed on facades or doors of organizations. After the pilot is completed, it is planned to increase the mechanism. For municipalities this means that the earlier local organizations get involved in the process, the faster the area will receive the "family friendly" status, and this is a direct signal to both residents and investors.