Air France is betting on caviar and champagne to lure luxury flyers

Air France is betting on caviar and champagne to lure luxury flyers

Air France is betting big on luxury to keep wealthy passengers splurging on lavish dishes of caviar and champagne in first-class cabins, as rising fuel costs and disrupted travel patterns squeeze airlines around the world. The campaign appears to have paid off, with the Paris-based airline saying premium bookings and revenue grew this year despite higher industry fares.

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