Alexandra Kushleva launched the CaramelSling brand to create physiological carriers. And in 2025, she launched a special model for low birth weight and premature babies, with which she was selected for the list of nominees for the Forbes Women's Awards. The entrepreneur told why she does not strive for rapid expansion and how the community of rack mothers and rack consultants helps in the development of the brand.

Alexandra Kushleva launched the CaramelSling brand to create physiological carriers. And in 2025, she launched a special model for low birth weight and premature babies, with which she was selected for the list of nominees for the Forbes Women's Awards. The entrepreneur told why she does not strive for rapid expansion and how the community of rack mothers and rack consultants helps in the development of the brand.